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Monika Michalczyk

Community Support at Framer

Google Tag Assistant: Understanding Google Analytics Events

Way to quickly check if your page click, button click etc event is setup correctly in Google Tag Manager - Tag Assistant


So Tag Assistant is an amazing tool where you just go and https://tagassistant.google.com/

Tag Assistant is a powerful tool for verifying your Google Tag Manager (GTM) event setups. It allows you to simulate your website and check if events trigger correctly.


How to Use Tag Assistant

  1. Visit https://tagassistant.google.com/

  2. Add your domain

  3. Enter the simulation screen of your web domain

Testing Your Events

  1. Perform actions that should trigger your set events (e.g., clicks, scrolls)

  2. For scroll events, follow the setup guide in How to Set Up Scroll Depth Events Tag Manager

Check The Results

  1. Click "Finish" after performing actions

  2. View data on triggered and non-triggered events

  3. Use this information to verify if your events are set up correctly

Pro Tips

  • Test all critical user interactions

  • Pay attention to events that didn't trigger as expected

  • Use the results to refine your GTM setup

Tag Assistant makes it easy to ensure your event tracking is accurate, helping you gather reliable data for your analytics efforts.


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